The number of calls a UK small business misses in a year is almost always higher than the owner estimates. A study of call patterns across small businesses found that the average sole trader or small team misses around 62 percent of inbound calls during working hours alone - before accounting for evenings and weekends. Across a year, for a business receiving even ten enquiry calls per week, that is hundreds of missed conversations with potential customers.
The financial impact is significant. If the average enquiry call has a potential value of £200 - a modest estimate for most trades, professional services or health businesses - missing 60 percent of calls from 500 annual enquiries represents £60,000 of lost opportunity. Not all missed calls become customers, but the ones that do not even get the chance to speak to you never do.
The Bizwings AI Receptionist answers every call you cannot take, in your business name, at any hour. It eliminates the missed call problem entirely - not by requiring you to be available at all times, but by ensuring that every caller receives a professional response and their details are captured for your follow-up.
62%
of UK small business calls go unanswered - the average business misses most of its enquiries
47%
of callers who reach voicemail do not leave a message - they call the next business instead
27 seconds
average time before an unanswered caller tries a competitor
from £49 p/m
Bizwings AI Receptionist - end the missed call problem from £49 per month
Why Voicemail Does Not Solve the Missed Call Problem
Most business owners believe their voicemail is capturing missed calls. The data consistently shows otherwise. Almost half of all callers who reach voicemail simply hang up and call the next business. Of those who do leave a message, a significant proportion have already booked elsewhere by the time the business returns the call. Voicemail creates the illusion of capture while most callers are actually lost.
The Bizwings Smart Assistant replaces the dead end of voicemail with an actual conversation - one that captures the caller's details, understands their need and gives them confidence that their enquiry has been properly received. The difference in lead conversion between a voicemail message and a proper AI-captured enquiry summary is substantial.
Hear the Bizwings AI Receptionist Capture a Call
Listen to the difference between voicemail and an AI receptionist - from £49 p/m.
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