An optical practice during peak testing hours has a specific phone problem: optometrists are in 30-minute sight test appointments continuously, and reception staff are simultaneously managing patient check-ins, dispensing orders and frame selection queries. Incoming calls during these periods ring out or go to an engaged tone. New patient registration enquiries, appointment booking calls and contact lens reorder requests go unanswered.
Independent optical practices face growing competition from national chains and online retailers. The patient who cannot get through on a first call may simply register online with a larger provider rather than try again. For a business where the patient relationship drives frame sales, contact lens subscriptions and ongoing eye health management, every missed new patient registration is a compounding commercial loss.
The Bizwings AI Receptionist handles every call your reception team cannot take - appointment requests, new patient registrations, contact lens enquiries - captures the patient details and the nature of their call, and delivers a summary for prompt follow-up. Every patient call is answered professionally, even during your busiest testing sessions.
£300+
average frame and lens sale value from a new patient lost when registration call is missed
Peak hours
testing sessions fill the day - reception is overwhelmed with walk-ins and calls simultaneously
Competition
national chains and online retailers make independent practice patient retention critical
from £49 p/m
Bizwings AI Receptionist - 24/7 call handling for optical practices
How Bizwings Works for Optical Practices
The Bizwings Smart Assistant is configured for your practice - your name, your appointment types, your contact lens brands and ordering process. New patient registrations, sight test bookings, contact lens reorders and urgent eye health queries are all handled appropriately with patient details captured for prompt follow-up.
Hear the Bizwings AI Receptionist Handle an Optical Enquiry
Listen before you decide - from £49 p/m, no technical setup required.
Hear It In Action →